"Making girls feel good is all I want to do. There is enough going on in the world making girls feel insecure. A good outfit and feeling a part of something can really help with these issues." - Jessica Horwell.

Hardware LDN is not only a clothing brand but a lifestyle. Located in Downtown LA, Hardware LDN reassures high quality and environmentally friendly merchandise. Founded by Jessica Horwell in 2012, it is a brand that delivers girls worldwide a bold outlet for fashion providing edgy, provocative and comfortable designs at an affordable price. 


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