Welcome to Annie's

Annie's Ibiza flagship storefront in D'Alt Vila, Ibiza old town

Annie's designs and sells a mix of eclectic and rare, one-of-a-kind pieces meant to be treasured for years to come. Each garment is thoughtfully designed or handpicked by Annie herself, reflecting her personal wardrobe and her sense of fun. These exceptional pieces are only, exclusively sold at Annie's Ibiza, making it a destination of treasure trove. Her curated collection offers a glimpse into Annie's aesthetic, with each piece embodying the same artistry and individuality that defines her wardrobe. 

Her career took her between London and New York, working across fashion weeks before an internship in the buying department at Calvin Klein in New York. But it was Ibiza that became the place where Annie could build something entirely her own. She discovered the island in her late teens and fell in love with its energy, its freedom and its sense of individuality.

In the summer of 2018, Annie opened her flagship in the old town of Ibiza, inside the ancient walls of D’Alt Vila. The store quickly became known for its eclectic mix of vintage, emerging designers and pieces that were difficult to find anywhere else. Annie has always approached the store as an extension of her own wardrobe, bringing together the things she loves rather than following a particular trend or season.

The original Ibiza store remains at the heart of the brand. There are now two more, on Carnaby Street in London and Mercer Street in New York. Each has its own character, but the idea remains the same.

You come in looking for one thing and leave having discovered something you never knew you wanted.

Annie’s Collection

Annie’s own collections have grown naturally from her years of collecting vintage and working with clothes. She has spent more than 15 years travelling and searching for rare pieces, building an archive of shapes, fabrics, embellishments and techniques. Victorian silhouettes, Ottoman embroidery, 1950s stage costumes and forgotten details from vintage garments all find their way into the collections.

Her recent collections, presented at London Fashion Week, bring these references into a contemporary wardrobe. Hand stitching, glass beadwork and delicate metal embellishment are central to the designs. Many pieces are made by hand in the UK, with an enormous amount of time going into the smallest details. The collections are made in small quantities, and many pieces are one of a kind. They are not designed to be worn for one season and forgotten. Annie wants them to become the pieces that stay in a wardrobe for years, gathering memories along the way.

Vintage remains a huge part of Annie’s world. She is a collector by nature and has spent years travelling in search of pieces that have a story behind them. Some are extraordinary immediately. Others reveal themselves slowly through a beautiful fabric, an unusual cut or a tiny piece of handwork. Her archive is a constant source of inspiration. A sleeve, a stitch, an old silhouette or a particular embellishment can become the starting point for something completely new.

Rather than reproducing vintage, Annie takes these details and gives them a different life. It is this relationship between old and new that has become so characteristic of Annie’s Ibiza.

Explore Annie’s archive
Annie Doble photographed in a gold embellished mini dress
Models wearing pieces from Annie's Ibiza collection
Hand embellished gold and beaded pieces from the collection
A one-of-a-kind look from Annie's Ibiza

Craft & Sustainability

Annie has always been conscious of the impact of producing clothes simply for the sake of producing more clothes. For her, fashion should be about quality, creativity and longevity rather than constant consumption. The collections are therefore made in limited runs, allowing greater care and attention to be given to each garment.

Wherever possible, Annie rescues deadstock fabrics that might otherwise go to waste, giving them a new life within her collections. Recycled beads, natural fibres and other considered materials are also used, alongside newer innovations such as seaweed textiles and cactus leather. She is curious about new ways of making clothes more responsibly, while never compromising on the beauty, character or craftsmanship that sit at the heart of her designs.

For Annie, sustainability is ultimately about longevity. A beautiful garment that is worn for years, repaired when needed, treasured and eventually passed on has a very different life from something made to be worn briefly and discarded. Vintage is perhaps the clearest expression of this philosophy. Some of the most special pieces in Annie’s own wardrobe are decades old; they have gathered stories, memories and character over time, and are still being worn today.

This appreciation for individuality and craftsmanship also extends to the designers Annie champions. Collaboration has always been an important part of Annie’s Ibiza.

Over the years, she has worked with designers including Conner Ives, Clio Peppiatt, Richard Quinn and Silvia Astore, creating exclusive pieces for the stores. These collaborations bring together different creative perspectives and allow Annie to support emerging and established talent while creating something that feels unique to Ibiza.

View collaborations
Hand-beaded gold corset with feather detailing

Project Zero

For Annie, her love of Ibiza has always been about so much more than clothes. Since she first arrived on the island, its landscape, wild beauty and connection to the sea have become an important part of her life. It has naturally shaped the way she thinks about fashion and the way she works. Annie is an ambassador for Project Zero, supporting its work to protect our oceans and coral reefs. Her approach is simple: buy less, choose carefully, look after what you have and keep the things you love.

She believes beautiful clothes should have a life far beyond a single season. Exceptional craftsmanship, timeless design and quality fabrics allow her pieces to be worn, loved and passed through generations. For Annie, a garment becoming a cherished heirloom is the ultimate expression of sustainable fashion. Her commitment to nature also extends to her partnership with the Bumblebee Conservation Trust, supporting its work to protect bumblebees and their habitats.

When selecting the brands she stocks, Annie looks for the same sense of care and purpose. The majority of garments are handmade in the UK, fabrics are ethically sourced wherever possible, and she actively seeks out brands with a smaller environmental footprint. She is equally passionate about supporting young designers and independent brands whose creativity and values she believes in.

For Annie, sustainability is ultimately about making thoughtful choices valuing craftsmanship, caring for what we own, and supporting the people and planet behind what we wear.

The Bumblebee Conservation Trust


Visit us

Annie's Ibiza store front, Eivissa

Ibiza — Flagship

Carrer de la Santa Creu, 5
07800 Eivissa, Illes Balears, Spain

Every day 12pm – 1am (April – October)

+34 971 967 305

Get directions

London — Carnaby

3 Newburgh Street, Carnaby
London W1F 7RE, UK

Monday – Saturday 11am – 7pm
Sunday 11am – 6pm

+44 (0)20 3846 8438
WhatsApp +44 (0)7399 871455

Get directions
Annie's Ibiza store front, Mercer Street, New York

New York — SoHo

110 Mercer Street
New York, NY 10012, USA

Every day 11am – 7pm

+1 (917) 388 3588

Get directions