Ashley Williams is one of Britain's most talked about contemporary womenswear designer brands known for consistently setting the tempo of womenswear trends. Her clothes blend a quirky, tongue-in-cheek sense of humour with a subtle confrontational nature taking inspiration from clashing and importing of visual cues from around the globe, repackaged in a kitsch and light-hearted way that belies deep and often complex referencing. The brand's casual signature, reworking vintage shapes with instantly recognisable prints, slogans and palettes has built an enviable celebrity following and ensured her seasonal shows during LFW remain a must-see.
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